Luxury watch brands are engaged in a frantic race for extravagance, complication and sophistication.
Their work, technically remarkable, leads to spectacular productions far removed from the purity and sober elegance that distinguish the French style.
In 2020, watch designer Didier Finck and physicist Ludovic Zussa, decide to create a brand that goes against these trends by taking up two challenges:
– To return to the purity of high-end watches by adopting all the codes of the French style, the only one capable of producing the sober elegance.
– To manufacture a high-end automatic watch entirely in France, which all experts consider impossible.
Apose was born.
More precisely, twice French.
Entirely made in the East of France, pioneer of watchmaking, Apose watches are also designed in every way in the purest French style.
French styling? Each country develops specific qualities (or faults) which have a decisive influence on creations and behaviors.
In France, this style combines very marked tendencies: the taste for ideas, the obsession with meaning, the thirst for excellence, the sense of detail, sobriety, the joyful indiscipline which leads to stepping aside.
These character traits when expressed in creation and innovation become French elegance, loved all over the world.
Apose claims these singularities and shares them with its customers so that French elegance asserts itself even more.
It seems that you have to be crazy to want to create a high-end watch 100% french, using the know-how of the most prestigious French manufacturers.
Let’s be crazy.
This bet, Apose decided to win it as a team.
The Apose watch requires input from top players in the industry.
Our luck is that these precious heirs to flamboyant watchmaking are French and today supply the most demanding luxury brands in the world.
French watchmaking can and must produce top-of-the-range French brand watches. Apose, its partners and its customers are enthusiastically embarking on this adventure.
In order to offer a unique experience to its customers and to create an incomparable relationship, Apose has chosen 3 sales methods: online, in our workshop or during our events.
It’s an extraordinary opportunity to be able to meet around an Apose watch.
